A campaign is any sort of activity that involves a number of contacts. It can be anything from sending out catalogue and special offers to organizing a special event.
You can record contact responses to campaigns as interactions, which means that a response to a campaign becomes an interaction in Dynamics NAV, and that interaction linked with the campaign.
Setting up Campaigns
Campaign Status Codes
Click Departments/Sales & Marketing/Marketing/Status under Campaign.
Here you can define campaign status codes or use the preconfigured ones as shown in the following example.
The purpose of these campaign status codes is to track the status of your campaign. Once you have configured these campaign statuses, you can start working with the Campaigns.
Click Departments/Sales & Marketing/Marketing/Campaigns to open campaigns.
So, if you Edit a campaign, for example Event campaign in this case, you will see that:
- It has a number
- It has a description
- It has a status code, which you can configure.
- It has a starting date and an ending date
- It has a link to the salesperson
- It has a status to show if the campaign is activated or not
- You can find invoice details, if you have links with sales orders and so on
From the campaign, you can click on Navigate and click on Opportunities to see if there are any opportunities linked to the campaign.
In the same way you can also track the Segments, a subset of contacts that you have linked to the campaign.
Similarly, you can click on Entries, to see is there are any Interaction entries logged for the specific campaign.
If you want to do more than tracking responses for instance, you can also configure specific Sales Prices for a campaign. For instance, for a specific item or for a number of items, you can specify a minimum quantity and specific unit price during a specific starting and ending date.
Now, these will only have impacts on your quotes and orders, if you have the Sales process or Discounts. And the moment that you activate these sales prices and discounts, that is also the moment that you campaign will be activated.
Creating Interactions for Campaigns
After you have created a campaign, and maybe you have already initialized some actions like e-mail campaign which was sent out to a segment of contacts, you might expect, for instance, some reactions to that campaign.
These reactions can be recorded as interaction, and that is simply done by providing a campaign code in the interaction window.
The interaction will then be tagged by a campaign code and you can later view the recorded interaction in the campaign Entries window.
So, for example, let us assume that you activated and released a new spring campaign with new prices and so on. You send out an e-mail and Beef House is registered. You receive a phone call from Beef House showing interest.
So you select the contact Beef House and click Create Interact.
Follow the create interaction wizard to create the interaction. While following the wizard, choose the Campaign details. You can also assign opportunities to this campaign.
When all the details are specified, Finish the wizard.
Now, select the campaign, Spring offer in this example, and Navigate to Entries. You can see the campaign entries. To look more about the campaign entries, you can select the entry and click on Interaction Log Entry for more details.
This way, we can basically make interactions from reactions and then they are linked to the campaigns.